Brand is too difficult and hidden somewhere there. 

Polish wood industry does not think about their own brands. On the one hand it is extremely difficult to promote your own brand on accessories or simple furniture, but it is possible – want an example www.esschertdesing.com. I would say it is changing now but still this traditional industry is far from hiring designers, restricting their assortment to traditional and price-pressure products. Brands and designs are the topic for separate article, the core thing is: “even if they nod and say yes, assume they do not believe in power and difficulties connected with brand”.

Changes are too difficult, stability is too boring.

You need to know you are looking for and define you style of business. In wood industry you generally find machines which are quite universal but this does not mean you will find people who are willing to be flexible. There are lots of companies which prefer stable production, small variety of wood measurements, few products. That is easy to count, and even with relatively small margin they can make leaving from that kind of business. But never go there if you are expecting innovations, quick sampling and everything which is needed for diversity. Simple product, bigger batches and you are home. You will find also very flexible companies with CNC’s, 3D constructors on board, they will be great for innovative business …. as long as get to the point of huge quantities and fight for every cost, then this companies might not be any longer a good direction. Be sure you recognize what you need and with whom you are really talking to (which might not be that easy).

Quality, just keep it…. Keep it please.

Quality of wooden products is great topic for different story since its complexity might be overwhelming especially for newbies in this business. From mental side of the problem, you need to know that what “quality” means for you has nothing to do with what it means for Polish producer. The difference might be like “chair” to “electric chair”. So you can get a little bit different size, colors, etc…. and producer will be convinced that “nothing really happened”.

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